Brett Schnacky

The Art of the Possible

brett — Thu, 25 Jun 2009 23:34:06 +0000

DDB Worldwide asked Mode Project to create an integrated collateral campaign including a short film that would illustrate the concept of connectivity throughout Obama campaign. A culmination of over 400 hours of campaign footage, Processing, and After Effects.

On June 25th, David Plouffe, the campaign manager behind Barack Obama’s historic presidential election, joined the advertising industry at the Cannes Lions International Advertising Festival. Presented by DDB Worldwide, David Plouffe explained how to harness the power of social networking to connect groups of dispersed people and motivate them toward a common goal.

In early 2007, few people thought Senator Barack Obama had a chance of being elected President. But Obama’s leadership team, with David Plouffe at the helm, developed an extraordinary strategy to develop a world-class online community. They not only proved the nay-sayers wrong, but also blew by previous fundraising records – $580 million in two years, with 91 percent coming from individual donors. The campaign generated brand loyalty with unprecedented success.

Dissent Magneto Sport

brett — Wed, 13 May 2009 17:44:00 +0000

This is a short 3d animation piece I did for a friend over a couple days. He created a concept for a new bike that utilizes mag-lev non-friction technology. Pretty intense stuff. To go with it, he needed an intense 30 second spot to showcase the features.

UN Foundation: Girl Fund

brett — Wed, 13 May 2009 17:28:45 +0000

Animation for the United Nations Foundation. A informative piece for the UN Girl Fund program. Created at Mode Project.

Windex™ Outdoor All-In-One

brett — Fri, 24 Apr 2009 22:04:20 +0000

End-Tag and Animation for SC Johnson’s new Windex product, Windex Outdoor All-In-One. Created for Mode Project.

Online Audio

brett — Fri, 17 Apr 2009 01:09:13 +0000

Usually anything musically interactive on the net oozes with fun. These melodic web locales are no exception. Enjoy!

» ToneMatrix

» LoopLabs

» Hobnox Audiotool (Personal Favorite)

World Series of Poker

brett — Fri, 17 Apr 2009 00:34:59 +0000

Concept and styleframes (Pitch) for a competition promotion animation. Created for Protokulture.

Ebay: You Can Find Anything

brett — Wed, 01 Apr 2009 20:49:39 +0000

Print advertising campaign for eBay. My goal was to push the ability eBay has to find those special rarities in life. The people in these ad’s are happy customers, and slightly unhinged. All ad’s are based on actual items sold through eBay.

Project: Advertising Campaign – Class Project
Role: Concept, Design, Photograpy

This says it all

brett — Wed, 01 Apr 2009 19:15:57 +0000

I am positive that every designer can relate to this in some way.

Lightroom Work Examples

brett — Tue, 31 Mar 2009 02:04:04 +0000

Toybox

brett — Fri, 27 Mar 2009 17:49:53 +0000

Product and Package design for a software package that teaches users how to build their very own wooden toys. My concept includes a four disc package with safety tips, project planning, project blueprints and finishing tips. The package also includes a 48 page color project gallery booklet. It all comes in a Japanese inspired ‘toy box’ that at first glance looks easy to open, but is quite a challenging puzzle in itself, meant to inspire and get the consumer excited about the product.