It’s OK to enjoy the ride.

01  |  The Film

Fun, freedom and spontaneity.

02  |  The Concept

Fun first. Cleanup covered.

We sought to convey Meguiar’s Ultimate line as a reliable, versatile detailing solution that allows for spontaneous, fun experiences without worrying about the mess.

Adventure-ready. The story depicts fun and sometimes messy activities, reinforcing that it’s OK to enjoy the ride.

A playful tone. “Play Dirty. Get Clean.” is fun, cheeky, lighthearted and approachable, with Meguiar’s as the brand that supports fun, freedom and spontaneity.

My Roles